ABN AMRO
Business Profile.
ABN AMRO is a major international bank with origins dating back to 1824. The
institution's head office is located in Amsterdam, the Netherlands and operates
over 3,000 branches in around 60 countries and territories. The bank's four
million Dutch retail customers generate over 35 million calls per year to ABN
AMRO's telephone banking system.
Solution Overview
ABN AMRO wanted to further enhance the customer's telephone banking experience
by simplifying the identity verification process. VoiceVault's Caller
Authentication has been selected to replace the existing PIN-based process with
biometric voice based identity verification. Callers simply speak their account
number and personalised shared secret.
Value Generated
VoiceVault Caller Authentication will enable ABN AMRO's customers to quickly
and more conveniently access their accounts and places the bank at the
forefront of customer service technology innovation. VoiceVault technology also
enhances the accuracy of the bank's speech recognition software, which results
in fewer calls being handed-off to call centre operatives.
ABN AMRO gets vocal about biometric caller authentication
One-of-a-kind VoiceVault voice verification technology
provides bank customers with convenient, efficient and secure access to their
accounts
Banking customers around the world are increasingly demanding easier and more
instantaneous access to their accounts. Direct channels such as the Internet
and telephone banking are the norm and provide customers with 24/7 banking
services. Identity is usually verified with a PIN (personal identification
number) along with a series of security questions and account details. However,
these details can be forgotten and this can cause customer inconvenience and
increased costs. In addition, some customers may expose themselves to the risk
of fraud or identity theft if they store identity information in a diary,
wallet or handbag.
Biometric voice verification addresses these problems. The VoiceVault biometric
engine uses speech to calculate more than 100 measurements of an individual's
vocal tract, which includes characteristics of the lungs, nasal cavity, throat
and so on. Taken together, all of these measurements create a unique biometric
voiceprint. A series of highly sophisticated algorithms are then used to
compare a caller's previously stored voiceprint with the 'live' version to
quickly and reliably verify a caller's identity.
Challenge: Deliver an enjoyable end-user experience
The majority of ABN AMRO's customers prefer direct banking channels: a typical
customer will only visit their branch once a year. The bank receives more than
35 million calls per year from its Dutch retail customers, 80% of which use a
PIN number for customer authentication.
ABN AMRO is dedicated to employing innovative technology to provide the highest
quality of service to its customers. As part of its own continuous improvement
practices, the bank wanted to further enhance their customer's experience of
direct channel, automated banking services.
Initial research by ABN AMRO identified voice verification as a technology that
could provide an easier way for customers to access their accounts . In
addition, enabling the customer to speak their account number, rather than
typing it into the phone could improve the overall process.
"We wanted to enhance the customer experience," said Richard Molenaar,
Vice-President of Project Management for Direct Channels at ABN AMRO. "However,
as the service was to be used for transactions such as transferring money or
purchasing shares, there was no room for error. Security was paramount - any
new system had to be extremely robust and meet our stringent standards."
ABN AMRO established a project to investigate voice verification and to set out
the criteria for supplier and system selection. A number of voice verification
system providers were invited to take part in a formal evaluation and selection
process, which included on-site visits to existing users both in Europe and the
US. At the end of a three month evaluation process, VoiceVault was selected for
its technical capabilities and the sophistication of its underlying biometric
verification engine.
VoiceVault speaks sophistication
The core VoiceVault technology is very different from other voice-based
identification systems that rely on comparing stored recordings. VoiceVault
uses spoken words to calculate a series of measurements of the caller's vocal
tract. Sophisticated algorithms convert these measurements into a voice print -
a unique digital representation of an individual's voice.
VoiceVault can accurately verify a caller using voice alone. However, an extra
level of security is provided with a two factor authentication process
('something you are and something you know'). VoiceVault supports this
two-factor authentication through its personalised shared secrets capability.
The caller records their own unique secret question and answer at enrolment.
Thereafter, when calling the bank, the customer will hear their own voice ask
their own secret question. This process is highly personalised to the customer,
and since they choose their own question, there is less risk of the answer
being forgotten. VoiceVault checks both the answer given and uses the spoken
words for biometric voice verification.
Proving the concept
Biometric Security established a project team with ABN AMRO to set up a
wide-scale pilot. VoiceVaults hosted service was used for the pilot - rather
than the Bank installing licensed software. This reduced the set up time and
enabled more rapid progress to be achieved.
An extensive test programme was defined and split into distinct stages. Each
phase tested specific attributes of the system in a logical and structured
manner and employed a methodology that delivered statistically valid results.
The scale of the testing ABN AMRO conducted meant that special attention had to
be given to the recruitment and management of pilot participants. In total, the
pilot involved the participation of 1,450 individuals - of which 1,300 were
employees and 150 customers. Tests included members of the same family
(siblings) as well as 6 sets of identical twins. Over 25,000 calls were made by
the participants during the pilot.
"We looked at every possible way we could try to fool the system," explained
Molenaar. "We used relatives with similar voices; we tried people with colds
and had users calling at all different hours as your voice can change much over
the course of the day or night. We also tested callers using different types of
phones and noisy backgrounds."
The verification speech samples recorded during the 25,000 'live' calls were
used to generate a further 10 million automated verification tests. Special
algorithms were used to carry out these tests in a statistically meaningful
manner.
VoiceVault was also used to enhance the recognition accuracy of ABN AMRO 3rd
party speech recognition engine. This increased the recognition accuracy of a 9
digit spoken account number from around 90% to nearly 100%.
At the end of each phase, ABN AMRO and Biometric Security's project teams met to
review the results and agreed on modifications to the configuration of the
verification engine.
The results of the pilot showed that VoiceVault voice verification performance
exceeded ABN AMRO security requirements before factoring in the additional
security of the secret question.
End user feedback
All 1,300 employee participants were surveyed and the feedback from the pilot
was overwhelmingly positive. "We were concerned that our own employees were
going to be more demanding in their expectations than actual customers would
be," said Molenaar. However, employees considered the solution to be more
straightforward, convenient and secure than the existing system.
Customer participants were also surveyed with positive results. Over 83%
indicated that they would prefer to use voice verification over the existing
PIN-based process.
Next Steps
ABN AMRO has now decided to implement the system and make it available to its
customer base. "Customers will not be forced to use voice verification - it
will be offered as an alternative to the existing process," explained Molenaar.
"We have also decided to make the pilot service fully 'live' for a number of
the pilot participants, which will enable them to conduct various account
enquiries and buy and sell stocks and shares without further verification," he
added.
Planning and implementation work will now commence to put in place internal
procedures and customer communication programs for a wider roll-out.
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